What is Facebook Ads Remarketing? (5 best reasons you should utilize it)
You can make x10 more sales with Facebook Ads remarketing or probably reach a group of audiences that were once interested in your product or services.
In this tutorial, I’m going to let you know what Facebook remarketing is and why you should give it a try. For the past decades, Facebook has gained over 2.89 billion active users of which it has approximately 1.93 billion users daily making it one of the best media handles to run ads.
However, just running Ads won’t be enough is also important for you to retarget your previous audience because, with that, you will see results faster. Here are a few points we are going to learn in these tutorials: What are Facebook Ads remarketing? Benefits of Facebook Das remarketing, How do Facebook remarketing works? and finally, 5 reasons you should use Facebook remarketing.
Let us begin!
What are Facebook Ads remarketing
Facebook remarketing is a kind of marketing is where you use Facebook Ads to retarget individuals who in one way or the other engage with your brand. This is done by placing cookies on their devices in other to know what they are more interested in.
An epitome is when someone spends time on the checkout page of your website or bog which a particular item or category of product in their shopping cart, you can then show them that particular item or one similar to it.
With this, there is a high rate possibility that they will surely make a purchase, however, even if they didn’t, this can still have huge benefits for your strategy in the long run.
Benefits of Facebook Ads remarketing
The biggest trump card of Facebook Ads remarketing is that your Ads are only shown to individuals that genuinely have an interest in either your product or website.
You can use this opportunity to reach out to people who have visited your website in the past but haven’t made a purchase, however facebook Ads remarketing isn’t just limited to that alone, you can also reach out to customers who have made purchases from your site in the past and also meet some new audience that is interested in your products.
3key benefits of Facebook Ads Remarketing
Get a higher conversion rate: Converting your first-time visitors into buyers is one of the most difficult tasks when it comes to marketing and if your industry has a lot of competitors that make it more difficult because people are likely to browse multiple sites before concluding on buying a product.
However, people who already know and are familiar with your brand have expressed experience to some particular level, so when you market to them specifically, you can get a higher conversion rate because they already know and have an interest in your brand. There is a 70% chance of getting conversion with a retargeted audience.
Capitalize on previous customers: Your past customers are one of the best and most profitable groups of people to market to. They produce nearly 50% of eCommerce revenue and spend more than 5 times as much money as new customers, they have a 90% chance of converting. Facebook Ads remarketing enables you to market your product to audiences that are more likely to convert.
Lower Cost Per Click (CPC): Facebook remarketing usually cost very low per click as compared to search engines. This is a great benefit because you spend less to get a higher conversion rate.
Related: 5 Simple Steps to Create a Facebook Retargeting Campaign
5 Reasons you should use Facebook remarketing
There are numerous reasons why you should use Facebook Ads remarketing, but in this paragraph, I’m going to share with you just 5 key reasons you should take note of.
1. Brand Engagement
Brand Engagement is one of the most important things when it comes to building a successful business online. Every website owner wants their audience to visit their website on regular basis to make purchases or leave some sweet comments.
One of the worst things that could happen to a brand is when your audience forgets everything about you at a point they don’t even recognize your advertisement when it pops on their screen.
Now, How do you make sure brand engagement remains high? This is where you need to utilize the power of remarketing. With remarketing, you keep reminding your audience about your brand by using Ads. Even if they don’t make any purchase, they will never be able to “forget” your brand simply because they see it almost every day.
Since you are running PPC ( Pay Per Click) Ads, if they don’t click on your ad, then that display won’t cost you a dime, but the fact remains that they will see your brand name and probably leave a great comment that will push the new audience to patronize your business as well.
Note: As a business owner, you don’t have to runs ads always just to make sales, at times just run ads inother to remind audience about your brand or get new audience.
As an advertiser, targeting is one of the key points you should keep in mind whenever you are running an advert. TARGETING simply means showing your ads to the right audience, instead of just showing them to millions of uninterested individuals.
Look at this example, Imagine you have a wedding dress shop that is located in Los Angeles USA. You will probably want to show your products to women that are currently engaged and living in that area right?
The dress is quite expensive, so you will want to market them to individuals with higher incomes, and they’re all plus sizes plus Disney-Themed.
So if you show your ads to broke, skinny, married men, who don’t like Disney and live in Germany…… then you have a low chance of making sales and the money you spent in running ads is wasted.😡
This is where targeting plays the role: trying to market only to the right individuals. The best way to ensure your success in running such ads is to show them to people that are searching for a wedding dress or better still people that are looking at your wedding dress.
3. Utilizing The Power of Customer List
There are different types of Facebook remarketing. Most people often overlook this one which is the customer list. I see this as one of the great best forms because you market to people who have once patronized your product. This customer list can be on Facebook, mailing list or probably through a registration form.
Your chance is that engagement was high if they were willing to signup at first. The only problem here is that lot’s of people fail to check their e-mails because it’s a far fewer media platform.
So if someone signs up for a mailing list just to get the free item you offer and forget about you, Facebook is now giving you a way to remind them of your brand with a product similar to the product they have already shown interest in!
With this, you get a far greater value for your mailing list, by allowing you to reach them again in a way that will drag their attention and probably turn them into potential customers.
This is another key point when it comes to advertising but most people often overlook it. Using Facebook Ads remarketing allows you to show ads for products people are already familiar with, and further increase that familiarity,
Have you ever wondered why most big companies spend so much on TV and magazine ads that don’t convert? Let us take a look at a scenario…….. If a stranger walks up to you and tries to sell a phone you have never heard of for $2,000, you will possibly say “no thanks and move on”
But if a friend of yours or a boss comes up to you and offers you an iPhone at the same price – you will consider it if that was what took you to the marketplace. This is to tell you that we humans have confidence in what we are familiar with.
Do you know that one of the biggest hiccups Marvel had when marketing Ant-Man, was the fact that people thought the name was silly? but they realize that the more they repeat the name the less silly it sounded. Look at other silly names they tried ‘Bat Man and Spider Man’.
The same thing happens with your product, when someone sees it once on Facebook, they might think it’s nothing but a knock-off or just some cheap junk.
This talks about how well your targeted audience is going to receive your marketing alert at any given time. The delivery time of your ads is as important as the message you send through the ads.
You don’t expect someone to view an advert when they are out partying with friends. But when you send that same advert to that same person when they are just relaxing at home, then they are more likely to view and buy a product.
This is how remarketing can help you pull off the deal. People may have already been steering at your products or probably added it to their but may not complete the order.
This might be because they were probably feeling frugal at that time or probably got distracted. So, when you remarket – Show them that same product again at the right time then you might find that the planets align and you make the sale.
If you are looking forward to learning how to set up Facebook Ads remarketing, then read this…
Related: How to Set up Facebook Pixel: ( Facebook Remarketing Pixel)
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