Every business needs to be registered on Google, who wouldn’t want to be there when customers need them? what was i even thinking when I titled this post: You Don’t Need To Register Your Business On Google. I must have gone crazy.
Registering your business on Google is very important as it can guarantee your business a professional profile and presence on Google. It also helps you win more customers, especially customers who are around your business’ locality. When done well, a good Google profile for your business can substitute for a website.
A GMB (Google My Business) profile can substitute for a website if you don’t have too many informations for your business. Here’s why:
- You can clearly state your working hours, plus your business address and other basic informations about your business.
- You can also make announcements for offers, much like a blog. Here you get the options to announce anything from offers to promos.
- You can also run google ads directly from your business profile
- You can list products on your business profile much like an online store. You have the options to write titles, description, and details about each products.
With all these crazy features, one would be crazy not to list his/her business on Google. However, it isn’t always necessary. One big question you need to ask yourself before considering a GMB listing is: Does MY Business Have An Offline Store ? If yes, great. But if no, then go back to my title, what does it say? I can’t hear you, LOL; That’s right! You Don’t Need To Register Your Business On Google.
This is because, Google encourages only businesses with an offline presence to get a profile. Most of the potential customers you’re likely to get are going to either live in your area, or are currently in your area and most of these people may like to come by your store or office (sometimes, without your consent. They just let the maps guide them). If they get to your designated location and find nothing related to your business, it may be a turn off for them and google hates to give its users a bad experience.
Also, it is quite fair to say that only real or existing businesses have an offline presence. So, google doesn’t want to lead its users to a fictional business.
Though some businesses may tweak their way through the algorithm, google tries its best to prevent online-only businesses from being listed. It does this by assigning various verification methods like post card by mail, video recording of store or office, and so on. People who do not have an offline store or office can’t do these tasks, and so their businesses remiain unverified and sometimes suspended.
That, basically is all for now. The key point here is, if you do not have a store or office or an offline presence, then u do not need a GMB profile just yet.
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