Video marketing is essential for a business to enhance its reach and brand visibility. Video marketing has already displaced traditional marketing techniques in today’s era. You will not see many companies investing in pamphlets or poster advertisements.
Instead, companies invest in catchy videos that can reach a diverse audience. However, video marketing is not a piece of cake for marketers. Marketers have to make efforts to create videos that can grab the attention of potential customers.
Many companies invest in video editors, graphics, and animations, but only a few succeed. Continue reading to learn some tips for successful video marketing in 2022.
1. Tell Stories To Improve Sales
We all know that the ultimate aim of video marketing is to bring in more revenue. However, it does not mean you will jump straight to the point without connecting with the viewers. Will you watch a video that starts with the product promotion and ends with specifications?
You might not watch the video because there is not anything interesting. Since you detect that the brand is trying to sell something, you might skip the footage immediately. Videos that only focus on the product or the brand are likely to be ignored by the viewers.
You need to connect with the viewers and bring them close to your brand. It is possible only when you show a story and convey a message in your marketing video. Instead of getting directly to the product, try to lure viewers with an engaging story.
The plan is to connect with the audience on an emotional level. Once viewers feel connected with your brand, they will stick around to watch the entire video. You can tell stories about your brand, employees, or customers to connect with potential customers.
2. Create Effective Videos With or Without Sound
Many viewers prefer watching videos without sound. It is because some people might be in a class, workplace, conference hall, or any other place where there cannot be any extra sound. People don’t always have earphones in their pockets, and they might prefer watching silent videos.
If a video cannot be understood in silent mode, viewers might skip it. Marketers need to create videos that can be watched with or without sound. Although creating effective videos without sound is a challenge, it is not impossible.
The first step is to add captions to your marketing video. With the help of captions, viewers can understand what’s going on in a video without sound. Focus on adding visuals that are understandable without sound.
Enticing visuals, text-heavy descriptions, and captions/subtitles are the best features to add to your video. Don’t forget to add something for your silent viewers while creating marketing videos.
There is no obligation that the story shown in the video should be non-fictional. You can show any story that shows your brand vision and journey to connect with the audience. An online video editor can help you create eye-catching storytelling videos for your viewers.
Let us understand the concept of storytelling with an example. Let us say a company offers home appliance products. Their marketing video shows a company representative travelling to a far-off place. The company representative is travelling to meet a customer who lives in a remote area.
The person is going to fix an issue that has occurred with the company’s product. Even though this situation is not practical, it will convey an emotion. Viewers will think the company will go to any lengths to fulfil customer demands. Once people connect with your brand on an emotional level, sales with automatically augment.
One of the best ways you can actually tell a brand story through a soundless video is by utilizing Text Animation in this way you simply let the text on-screen do the talking for you.
3. Create A Hook In The First Few Seconds
Do you know that a viewer will decide to watch or skip the video in the first few seconds? It is because the attention spans of viewers online are short. If you fail to create a hook in the first few seconds, the viewer will skip your video.
The idea is to create a hook in the first few seconds and encourage the viewer to watch the video in its entirety. If you are telling a story, bring your story to life in the first few seconds to capture the viewer’s attention.
In the opening seconds of the video, tell the viewer what the video is about. You can lure viewers into staying until the end and finding the answer to any question. Creating suspense is the best way to encourage viewers to watch the video till the end. However, you will have to tell viewers what they will get after watching the complete video.
You can also grab the viewer’s attention with an intriguing thumbnail. A thumbnail is a still video that appears on video-viewing platforms. When viewers search for anything on Facebook or YouTube, they see the thumbnails of different videos. Thumbnail is the first thing viewers will see when they search for related videos.
4. Target The Right Audience
Besides focusing on video editing, you also need to think about video distribution. Marketers have to ensure that their videos reach the targeted audience. Promotion is one of the biggest aspects of video marketing. Let us say your brand targets individuals between 21 and 50 years of age. In such a case, you can use social media platforms like Facebook to distribute your content.
You can run targeted ads on Facebook to ensure people between 21 and 50 years of age are watching your content. With Facebook, you can segment viewers by age, gender, location, and language. Many other social media platforms also allow marketers to target individuals by age, gender, or location. When people who match the ideal buyer persona watch your videos, brand visibility will increase.
5. CTAs Are Important
What should the viewer do after watching your brand video? Should the viewer forget about your brand after watching a marketing video? You have tried hard to grab the viewer’s attention, and you have to make it count.
Effective CTA buttons can encourage viewers to take action after finishing a brand video. Many marketers include the ‘Shop Now’ CTA button to directly sell a product. CTA buttons are highly effective and have already helped many marketers.
Video marketing is one of the best tools for marketers in this digital era. Customers search for products/services online before visiting a store. With the right video marketing strategy, you can attract customers lurking on digital platforms. Start crafting a decisive video marketing strategy now!
The main goal of marketing isn’t just to let people know about your business but also to get them into your contact list, one of the best ways to get their contact details is by using reliable Email Marketing Software to create custom and beautiful email templates to collect their contact details for future reach.
This post contains affiliate links.