MailChimp vs GetResponse Which is best?
When it comes to email marketing, many people are likely wondering which tool is best – MailChimp or GetResponse.
Both MailChimp and GetResponse have lots of similarities in features which makes it difficult for most people to decide if they should go for MailChimp or GetResponse, and is unfortunate that, you have also found yourself in this circle of confusion.
In this unbiased and detailed comparison of MailChimp Vs GetResponse, I am going to compare these two awesome email marketing software head-to-head in terms of features, pricing, and support and also list the weakness and strengths of each platform so that you can make an informed decision about which one is right for your business.
Now, let us take a deeper dive into the comparison of MailChimp Vs GetResponse as we begin with some information about GetResponse.
What is GetResponse?
GetResponse is an email marketing platform that helps businesses grow their email lists and drive more leads which equals more sales. With GetResponse, businesses can create custom newsletters, manage their campaigns, and track their results in real time.
What makes GetResponse stand out from the competition is its simple design and its ability to integrate with a variety of other tools, making it easy for businesses to get started. Additionally, GetResponse offers a range of features that are essential for email marketing success, such as automated email sending, A/B testing, and powerful tracking capabilities.
Overall, GetResponse is one of the most popular email marketing platforms on the market and is perfect for businesses looking to increase their reach and conversion rates. If you’re ready to take your email marketing to the next level, be sure to check out GetResponse!
GetResponse Features
GetResponse is a hosted email marketing solution that allows businesses to send email campaigns to their customers. It offers a wide range of features, including the ability to create and manage your email lists, track your campaign performance, and create beautiful emails. Here are some of its key features:
3 Main Features of GetResponse
1. Email List Management:
GetResponse offers a variety of tools to help you manage your email lists. You can create, edit, and export your lists in CSV or Excel formats. You can also add custom fields and dimensions to your lists, and handle unsubscribes and bounces using GetResponse’s powerful notification system.
2. Campaign Tracking:
GetResponse provides powerful tracking tools so you can see how your campaigns are performing. You can track open rates, click-through rates, unsubscribes, and bounces using the platform’s built-in reports.
3. Beautiful Emails:
Thanks to GetResponse’s drag-and-drop design interface, creating beautiful emails is easy. You can easily add images, buttons, and fonts to your emails, making them look professional and appealing to your users.
Overall, GetResponse is a powerful hosted email marketing solution with many features to help businesses grow their email lists and improve their marketing
Breakdown Of GetResponse Features
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Auto-Responders
- Automated Scheduling
- CAN SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Chat/Messaging
- Click Tracking
- Contact Database
- Contact Management
- Content Management
- Customer Database
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Customization
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event-Triggered Actions
- Form Builder
- Forms Management
- Image Library
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- List Management
- Live Chat
- Mailing List Management
- Marketing Automation
- Media Library
- Mobile Optimized Emails
- Multi-Campaign
- Multi-Channel Marketing
- Multi-Language
- Newsletter Management
- Pre-built Templates
- Publishing Options
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Editing
- Real-time Updates
- Reporting & Statistics
- Reporting/Analytics
- Responsive
- SEO Management
- SSL Security
- Search/Filter
- Segmentation
- Social Media Integration
- Spam Blocker
- Subscription Management
- Survey Builder
- Template Management
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Integration
- Website Management
- Website Visitor Tracking
- Widgets
GetResponse Pricing
If you are looking to start a blog and want to get more traffic, then GetResponse is the perfect platform for you! GetResponse offers both free and paid plans, which gives you plenty of flexibility when it comes to making the most of your website visitors.
GetResponse free plans allow you to add up to 500 contacts, while the paid plan (which is what I recommend) is calculated based on features and the number of contacts ranging from 1000.
Both plans come with several features, including a custom domain name and personal email address for your subscribers.
GetResponse also offers several additional benefits, such as a custom font option, unlimited images, and daily backup. If you need help setting up your account or managing your email campaigns, then be sure to check out the GetResponse support pages.
What is MailChimp?
MailChimp is a popular email marketing service that lets you create and send emails to your subscribers with ease. You can also use MailChimp to manage your subscribers’ data, send heatmaps and email interactions, and track your marketing efforts.
MailChimp Features
MailChimp is a popular email marketing service. It offers a wide range of features for marketers, including:
3 Key features of Mailchimp
1. Email Marketing
MailChimp offers an easy-to-use interface for creating and managing your email campaigns. You can create newsletters, send out automated emails, and track the results of your campaigns with powerful reporting tools.
2. Data Management
MailChimp makes it easy to collect and store your data. You can track leads, subscribers, and more in one place. You can also analyze your data to see how your campaigns are performing.
3. Design Tools
MailChimp offers powerful design tools that allow you to create beautiful email newsletters and email templates. You can also customize the look and feel of your email campaigns.
MailChimp also offers some great features that are not found in other services, such as the ability to schedule your emails and track which ones are opening and receiving the most clicks.
Breakdown of Mailchimp Features
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behaviour Analytics
- Behavioural Targeting
- CAN SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Content Management
- Conversion Tracking
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event-Triggered Actions
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Order Management
- Performance Metrics
- Personalization
- Post Scheduling
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Editing
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Simple Mail Transfer Protocol (SMTP)
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third-Party Integrations
- To-Do List
- URL Customization
- Unsubscribe Database
- WYSIWYG Editor
- Website Integration
- Website Visitor Tracking
- Workflow Management
- eCommerce ManagementCollapse list
MailChimp Pricing
MailChimp is a popular email marketing service that offers monthly and yearly plans. MailChimp also offers a free plan that allows you to add up to 500 contacts.
Just as GetResponse, MailChimp plans and pricing also vary depending on the features you are looking for to make your campaign easier.
MailChimp’s minimum paid plan starts from $11 per month and allows only 500 contacts just like their free plan but there’s a huge difference in features and their maximum plan is $299 per month.
MailChimp vs GetResponse Autoresponders
When speaking of email marketing, the goal is to be able to set all the customer journeys in an automated way so you don’t have to reach out to every customer manually.
The only and best way to achieve this goal is by picking an email marketing platform that can help you better set up a good Autoresponder.
Both MailChimp and GetResponse do have a good Autoresponder system but trust me one of these platforms is slightly ahead of the other.
Mailchimp
MailChimp has a good and simple autoresponder that does the magic and also gives you numerous options when it comes to choosing a Trigger for your autoresponders campaign.
Some of its popular triggers; Blog post updates, welcome emails, link clicks and final greetings (Thank You) emails, for customers who make a purchase, and this could be a great way to show love and keep your contacts engaging.
Mailchimp even makes its autoresponder available in the free version and this is one great feature that I love about them, meaning you can test their autoresponder at zero cost.
GetResponse
GetResponse also offers a great and easy-to-use autoresponder that has attracted more customers over the years. GetResponse may be well-known for its awesome and neat autoresponder system but does come with a little “But” which means it also has cons.
But sad to know that, GetResponse only have 2 autoresponder system which could limit it a bit as compared to Mailchimp and these two triggers are, a Welcome Trigger for new signups and a specified trigger for a specific time, and you can also take advantage of this to create custom trigger per mail but will be a bit stressful. Yes, I get it!
Winner
Mailchimp appears to be the winner with its great and numerous triggering options but I can’t give the point to Mailchimp because its autoresponder system seems to be complicated as compared to that of GetResponse, meaning GetResponse is the winner here due to its ease of use.
MailChimp vs GetResponse Email Templates and Designs
When choosing an email marketing software, one key thing to consider is the already made email Templates and how easy it will be for you to create your own custom templates.
Email designs play a key role in dragging users’ attention a lot, we are in a modern world where everyone pays more attention to their first appearance. Both Mailchimp and GetResponse quite have a good amount of already done-for-you templates.
MailChimp
Mailchimp offers 100 done-for-you templates where you can just change text, images and CTA (Call To Action) buttons and start your email campaign process.
From the Mailchimp templates above, you can easily say that Mailchimp templates are outdated. Yes, you’re right to say so!
Most Mailchimp already made templates if to be judged from their looks, were designed years back when movies and video games were only available at a single spot where everyone goes for rent popularly known by the Americans as (Blockbuster).
However, Mailchimp allows you to edit these templates to meet your taste which is great but trust me it won’t be an easy task what if you’re a beginner just looking forward to starting with some already made templates? this is the downfall of Mailchimp email templates.
GetResponse
GetResponse has 124 to be precise already made email templates that you can use to start your email marketing campaign right away.
I know you’re probably confused about the fact that GetResponse stated clearly on their plans and pricing page that they have 500+ already made templates. Yeah, this is true, but not available any longer.
I believe that statement from them was truly a time ago but no longer, from the look of things, after they cleared off their outdated templates, they have failed to also update their pricing and feature pages as well. Anyways 124 is a huge amount that’s still available.
With all these beautiful templates already made available, you can still choose to customise each to your taste or start a new one from scratch and I know no one will choose the hard way when there’s an easy way.
Not all the templates here are also easy to customize so, you must be ready to face some complications as well.
Winner
GetResponse is undoubtedly the winner here, not because it offers more already made templates than Mailchimp, but because GetResponse templates are modernized and well optimized for both desktop and mobile devices as compared to that of Mailchimp which are outdated.
MailChimp vs GetResponse Segmentation
Contact segmentation is undeniably a keynote when doing email marketing because email segmentation allows you to send the right emails to the right audience at the right time.
Segmentation is the process of grouping your contacts into separate categories based on what each contact on your list is interested in.
In this way, when planning your next Campaign, you know what product/content each group is interested in and this could help increase your revenue as well since the right product now goes to the right group.
MailChimp
Mailchimp allows you to send emails to segmented lists and it also offers tons of segmentation options which is great, however, with Mailchimp segmentation, you are limited to just 5 audiences which I would say is bad.
Additionally, If you think segmentation is very key to your email campaigns and you want more advanced options and want to go with Mailchimp, you will have to upgrade to their premium plan which cost $299 per month.
GetResponse
GetResponse offers one of the best segmentations with tons of options which includes automated segmentation on contact sign-up and as part of automated workflow, the interesting part of it is that you’re not limited in terms of contacts and you can get all these in GetResponse plus plan which cost $19.
Additionally, GetResponse allows you to send an email broadcast to your segmented list easily, all you do is tick the lists you want to send the message to and boom your message gets sent.
Winner
Going straight to the point, GetResponse is still the winner here, simply because it offers more advanced options with its email segmentation feature at a lower cost.
Not just that, with Mailchimp, you can not send a broadcast to many lists at a time, meaning you will have to send it to each group separately which seems to be okay at times but to me, is a NO!
MailChimp vs GetResponse A/B Testing
Both Mailchimp and GetResponse offer A/B testing which is also known as split testing, this is great because it helps you know which content, headlines, and send time works best.
A/B testing allows you to send a test mail to a portion of your list and see the total audience that engaged with those test emails, and if the test score comes positive, then you can send it to the rest but when it comes negative, you already know what to do!
MailChimp
Mailchimp offers great options when it comes to split testing which I loved about them. Mailchimp allows you to split test up to 8 different variants on its premium plan which cost $299 per month.
However, when you go for Mailchimp standard plans, you are limited to just 3 split testing options which may appear to be somehow limited but are okay anyways. Some of its split testing options are Subject line, email content, senders name and sending time.
Note: To access all 4 and more, you will have to upgrade to its premium plan.
GetResponse
GetResponse on the other hand offers 5 awesome split testing options and these could be 5 different subject lines or email contents all of these are available on all GetResponse paid plans which I think is a big head-up for them as compared to Mailchimp where you have to move higher to access this features.
Winner
I would have given Mailchimp the win here but no, the reason being that, for you to fully enjoy its split testing options you have to upgrade to its max (premium) plan but with GetResponse, You can get fully explore this with any of their paid plans.
So, GetResponse is still the winner here, however, if you think spending the money to get those features won’t be your problem, why not you can also go with the Mailchimp premium plan which is more advance.
MailChimp vs GetResponse User Experience
Everyone needs a clean and easy-to-navigate interface when customizing their email campaigns, Mailchimp and GetResponse are some of the best email marketing software that offers the best environment for users to work on and this gives them a big head up in the email marketing industry.
MailChimp
Mailchimp has a clean user interface with white and black colours, bold text and a well-labelled email customization interface to make your work faster, smarter and easier.
Mailchimp has an easy drag-and-drop editor that allows both techy and non-techy individuals to easily edit their emails faster and easier.
One great feature of Mailchimp editor is how spacious it is and how bold and easy it is to understand the system in which every single element on the page has been presented is considered superb.
With Mailchimp, all you simply do is drag each element you want from the side into the editor and this could be social links, video elements, images with captions or even codes for further customization.
GetResponse
GetResponse also offers a clean and elegant interface to work with, which is more modernized and easy on the eyes.
GetResponse tries to make its interface as simple as possible and from the image below, you may think that elements are not labelled with text for easy understanding as done by Mailchimp.
However, that’s not the case here each element are well labelled just as Mailchimp do the image below is just a preview of the workspace.
GetResponse also offers a drag-and-drop editor that looks more modern and sleek and I believe this is why they are always claiming to be the best email marketing software. GetResponse also consists of some quick action buttons that help you work on the go.
Winner
GetResponse is the winner of her no Mailchimp “This is exactly the argument going on in my head right now” to avoid much confusion, I will share the marks 50/50 which is a draw.
The reason I am giving concluding this as a draw is simple, Mailchimp is easier when looking from a general perspective while GetResponse is easier if you want to build multiple campaigns at a time.
Summary on Mailchimp Vs GetResponse
Both platforms are great tools for email marketing but GetResponse seems to be the best overall when it comes to comparing features you get per plan as compared to Mailchimp.
Mailchimp also has its own positive side which is by offering cheap prices but with fewer features, so if you are not looking forward to doing any heavy marketing or just want to send post notifications with limitations, get Mailchimp is best but if you need more advance features at an affordable price, why not go for GetResponse and be free.
In short, your decision will depend on what you want and your budget for it.
If you’re not satisfied with the features of these two platforms, why not check out other competitors as well and see if they will suit your need? here is a comparison of ActiveCampaign vs Drip: Which is Best?
This post contains affiliate links.
