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One of the primary goals of an online business owner or blogger is to drive traffic to their website, whether from organic search results or from social media posts. However, one way you can improve your web traffic is by targeting country-specific website traffic.
This means that when someone in Germany, for example, searches for something that relates to your business, they see your website in the search results before anyone else’s site from their country appears. If you are looking to get more views from top-tier countries on your website, here are six tips to help you get there.
6 Ways to Drive Country-Specific Website Traffic
1. Know Your Targeted Audience
This might seem obvious but it’s vital that you fully understand your target audience so you can better tailor your content for them. If your target audience is people in Japan, for example, you’d know that the country has a high percentage of people living at home, so you might want to address this in your blog posts.
Additionally, you’d know that in Japan the majority of people use mobile devices to access the internet, so you might want to create your blog posts in a mobile-first design. Knowing your audience will help you better tailor your content to appeal to their specific needs.
How to Identify Your Targeted Audience
It’s important to know your audience when you’re writing a blog. After all, you want your content to be relevant and interesting to the people who are reading it.
Here are a few tips for getting to know your audience:
- Do Your Research – Before you start reaching out to people, it’s important that you have a good understanding of who your target audience is.
Research your industry and competitors to get a better idea of who you should be targeting. You can also use social media and Google AdWords to get an idea of the demographics of your target audience.
- Use Surveys and Polls – One of the best ways to get to know your audience is to simply ask them.
You can use surveys and polls to gather data about your target audience’s interests, needs, and wants. There are a number of online tools that make it easy to create and distribute surveys, such as SurveyMonkey and Typeform.
- Use social media – See what people are saying about your blog on social media and use that to help you understand your audience better.
- Use Google Analytics – This free tool can tell you a lot about who is reading your blog, including their location, age, gender, and interests.
2. Create Country-Specific Landing Pages
One of the best ways to drive more country-specific website traffic is to create a landing page for each country’s audience. A landing page is a webpage that features content that is hyper-focused on one specific goal, such as convincing someone to buy a product or sign up for a service.
You can create a landing page specific to each country by using the geo-targeting or geo-fencing tool in your CMS. For example, if you use WordPress, you can install the WordPress Geo Targeting plug-in. This tool lets you create a landing page that is targeted toward a specific country.
Once you do this, you can choose how long the geo-target should last. For example, if you want your landing page to be targeted to Germany for the next 12 hours, you can do that. This lets you create targeted content that is specific to that country.
3. Use Geo-Targeting and Localization
If you are not creating content in multiple languages, you can still target different countries by localizing your content. Localization refers to tailoring a product or service for a specific region (A Group of people with the same taste).
For example, if you operate a Spanish-language website for your business, you can localize your website by adding the Spanish language to your website and making other content more relevant to Spanish speakers.
Doing this will help you drive more traffic from Spanish-speaking countries. It’s possible to add the Spanish language to your website without having a Spanish-language version of your website.
If you do not have the resources to hire a team to create a Spanish version of your website, you can use services such as Google Translate or Microsoft Translator to translate your original website into Spanish.
4. Leverage Ad Platforms
Ad platforms, such as Google Ads, let you select specific countries to show your ads in. You can also select when to show your ads by targeting specific times of the day or certain days of the week. For example, if your target audience is in Japan, you could choose to show your ads at night.
That way, when someone is searching Google during their normal sleeping hours, your ad appears. Google Ads also lets you target specific countries, such as Japan. Although Google Ads is one of the most popular ad platforms, it’s not the only one. You can also use Facebook, Bing, and other ad platforms to show your ads to specific countries.
5. Take Advantage of Linguistic Nuances
Although many people in Germany and Japan speak English, there are some linguistic nuances between the two languages that you should be aware of. In English, we sometimes use nouns as adjectives, but in German, they would use an entirely different word.
For example, if you wanted to say that you want a “quick” meal in English, you would say you wanted a “quick” meal. However, in German, you would say you wanted an “independent” meal.
These subtle linguistic differences are even more pronounced in other languages. By being cognizant of the linguistic nuances between languages, you can improve your SEO on those websites by better tailoring your content for those people.
6. Take Care to Localize Your SEO
If you have a website in multiple languages, it’s important to make sure that your SEO is localized for that language. For example, if you have a Spanish-language website, you want to make sure that you’re optimizing your website for Spanish-speaking people.
One way you can do this is by including the country name before the city when listing your business’s address. For example, if you run a marketing company in New York City, you would put “Nueva York” as the city name.
While this may seem like a small detail, it’s something that Google and other search engines look for when determining the correct country and language your website is targeting.
You don’t know how to do SEO? then consider hiring SEO erperts to do that for you.
Another great way to reach more Country-Specific Website Traffic is by reaching out to bloggers in that region that target same audience as you do, in other to give you backlinks or probably list your website as an alternative to theirs.
You don’t have to do this alone, there are marketing agent that can help you do this to your satisfaction at an affordable price.
Wrapping Up: How To Target Country-Specific Website Traffic
When someone in Japan, for example, searches for a “marketing company,” you want to make sure that your company appears before other marketing companies in Japan.
This is where targeting country-specific website traffic comes in handy. By using these tips, you can drive more traffic from top-tier countries to your website. This will help you increase your website views and drive more leads from people in your ideal country.
This post contains affiliate links.