Organic traffic is crucial to the success of any business’s website, as it’s free and un-targeted. However, if you need help understanding how to drive organic traffic to your website and are still left in the dark about it, you’re not alone.
We all make mistakes at some point when trying to learn something new, but that’s why we’re here! Check out this guide on how to drive organic traffic to your website in order to become more knowledgeable on the subject and attract new customers through search engines.
What Is Organic Traffic?
So, you want to drive traffic to your website. Great! You’ve got a fantastic idea and now it’s time to get down to business and start doing everything you can to make it happen. First things first, though—what is organic traffic?
This is an important question because if you don’t understand what traffic is, how will you know what it takes to drive it? For example, when someone visits your website from a Facebook ad, that visit isn’t considered organic traffic because it was paid for and not organically acquired.
Organic traffic is exactly what it sounds like: traffic coming to your website from search engines for free. When someone searches for something in Google and clicks on a result, that’s organic traffic. And, as you might have guessed, most marketers want their content to rank high in search results—and not just on Google, but across all major search engines.
How do they do it? By writing content that attracts attention. If people read and share your content (and they link back to it), it will help your rankings in search engines such as Bing and Yahoo!
Starting an SEO Strategy
The number of organic traffic you will get depends on your SEO strategy, so, when creating content for your blog, it is very important you put your SEO strategies to work. When it comes to content SEO, here are a few things you should put in place before writing a blog post to be published:
- Make a list of Topics – Before you kick start on publishing your first post, it is very important you come up with at least 10 words or terms associated with your niche after which you can use an SEO tool like SE-Ranking to do keyword research and see the number of traffic each phrase or word gets per month, before deciding on which one to write about.
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- Make a list of Long-tail Keywords – For a new blog or website, is very important you target only long-tail keywords for at least the first 20-30 articles that you will publish on your blog.
Short-tail keywords are very competitive, “Though they get huge traffic” but for a new website, if you target such keywords because of their huge traffic volume, you are just going to kill your site, because there are millions of big websites on your niche targeting those keywords.
Recommended Video: Best Long-Tail Keyword Generating Tool for SEO 100% Free // Keyword Research
- Categorize Your Blog Post – Categorizing your blog post simply means arranging your blog post in a way that it is easier for readers to choose the particular topic they want to read about.
Over 89.99% of readers leave websites due to bad navigation and difficulty in finding their particular topic of interest. You can read more about Blog categorizing from this link👉👉👉What Is a Blog Category and Why Are They Important for Your Blog?
4 Easy Steps to Drive Organic Traffic to Your Website
Creating Great Content
It’s no secret that to succeed on Google, you need great content. But creating great content takes time, money and a lot of trial and error. While there are many strategies that can help you create great content faster (including using things like social media), we’re going to focus on how to get organic traffic from search engines.
Great content is key because it not only gives users an idea of what your website or product is about but it can also tell Google what your site is about. If you want people to find your business through Google, you need great content! People will want to share and link back to your website if they enjoy reading it – which in turn generates organic traffic from search engines and helps build online trust.
Now, how exactly do you make great content? And how can you drive organic traffic to your website without breaking a sweat? Here are some useful strategies that you can use to create content that will help you gain organic traffic from search engines.
Most of these strategies will also help give users an idea of what your site is about, which means they’ll be more likely to trust your brand and share it with their friends!
Choosing the Right Keywords
Being able to do the keyword research is not actually the real deal, the main deal here is how can you pick the right keywords for your blog and how are you going to use them in other to get the best results for your work.
If you are new to the term keyword, then the keyword is simply the term or phrases people typed into their search bar on search engines like Google.
When it comes to choosing the right keywords, here are some things you should pay maximum attention to.
- Search Volume – This is the number of searches that a particular term or phrase gets per month.
- Keyword Difficulty – This is how difficult it is for any website targeting that keyword to rank on the first page of Google.
- Cost Per Click ( CPC ) – This is how much you stand to earn whenever some =one clicks on an ad on your website related to that keyword.
For a new website, I highly recommend you target keywords with a difficulty of 18 and below, however, this depends on how competitive your niche is, and no matter how competitive it is, do not target keyword difficulties higher than 30.
As for the search volume, if you get a keyword that’s 18 having a search volume of 100, then it is a good keyword to target.
Make sure your first 20-30 articles should target a long-tail keyword because it will be easier for a new website to rank for long-tail keywords than short-tail.
Optimizing Your Website for SEO
No matter how good your articles are, if your website isn’t properly optimized for search engines and users, Google won’t rank your website meaning you won’t get any organic traffic.
When it comes to website optimization, we have two main types which are On-Page and Off-Page optimization.
- On-Page SEO – This refers to all possible measures you can take to improve your website ranking on search engines and can be done within your website. This could be, making your website responsive for both mobile and desktop devices, writing a well-detailed and keywords included meta description for your website. You can read more about Page SEO HERE.
- Off-Page SEO – This is a type of website optimization that is done outside o your website in other to improve its chances of ranking on search engines. Some of the Off-page SEO factors are; Building backlinks, building social media presence and more. You can learn more about Off-Page SEO HERE.
Getting Backlinks & Promoting Posts on Social Media
If you want to grow your organic traffic from Google, at some point you’re going to have to build backlinks. Backlinks are links from other websites pointing to your website. (For example, if I linked to Buy Stuff You Love in a post on my site, that would be considered a backlink).
The more backlinks pointing at your site—from high-quality sources—the more powerful they become and, hence, more relevant Google considers them when it comes to calculating search engine rankings. But how do you go about getting all these powerful backlinks? That’s where promoting posts on social media and doing outreach with influencers come in. Let me tell you what I mean…
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Keeping Track of Your Goals
Tracking your goals on a regular basis can help you meet them more easily. This can be done with anything from good old-fashioned pen and paper to something as simple as an Excel spreadsheet. Whatever system you choose, tracking your progress provides tangible evidence of how far you’ve come.
Without a way to track progress, it’s easy to get lost in day-to-day activities and lose sight of long-term goals. You might forget what you set out to do, why it was important, or even that it’s happening at all!
That doesn’t mean you should simply write down what your goal is, though—you should take time to reflect on it regularly and make sure it aligns with where you want your business or career headed.
How do I drive organic traffic to my website? Write content that people want to read and share. If you’re writing great stuff, folks will come and show up on your website. The more they visit, the better chance you have of ranking well in search engines (the lifeblood of any business).
In fact, if you write quality content that resonates with people online, Google actually provides a small boost in rankings for what it believes is new or changing content — Google rewards freshness. Some businesses are seeing as much as 20% increases in organic traffic simply by writing great new content frequently. Bottom line: How do I get more organic traffic?
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