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How does a guest blog posting benefit your business? That’s what I’m going to discuss in this post, highlighting the top ten benefits of guest blogging (in no particular order). In the next ten minutes, you’ll learn how guest blogging can help you in each of these ways!
Why You Should Write a Guest Blog Posting
Guest blog posting has numerous benefits, not least of which is link building. When you publish a guest blog post on another site, you provide an additional avenue for your target audience to learn about your business and what it can do for them. You also provide these people with quality content.
If they like what they read, chances are good that they’ll want to check out your website and social media channels—and even contact you directly! Then there’s reputation management: As noted above, guest posting gives you an outlet for communicating directly with your target market, presenting yourself as an authority in whatever niche or industry that might be.
Guest Blog Posting Increase Traffic to Your Website
Guest blogging is a great way to maximize traffic to your website. Guest posting with higher authority websites will increase your search engine rankings, and as a result, more people will find you on Google and other major search engines. This could potentially lead to an increased number of direct website visitors.
In addition, guest blogging can help spread your brand’s reach further by increasing social media activity that can build trust in potential customers who visit your website or share it with others. In essence, guest blogging is like content marketing on steroids; it’s a win-win situation for both you and another site owner.
Attract More Clients and Leads
It’s a well-known fact that guest blog posting is one of, if not THE, most powerful ways to attract new leads and clients. In 2016 alone, it’s estimated that over 40 million people came across content on blogs. Of these 40 million viewers, 6 million left their email addresses for future updates; these are just two key statistics that show how many guests are sought after in today’s market.
Guest blog posting is so valuable because it instantly tells readers and search engines that you’re an authority in your niche; these marketing tactics will help grow your business to new heights.
Gain exposure, Authority, and Trust
When you contribute content to another site, your work becomes a part of that community. This increases exposure and your chances of being recognized as an expert in your industry. Contributing guest content also improves authority by giving Google an additional signal as to how authoritative you are.
Finally, guest blog posting gives you a chance to test drive other sites’ audiences; if they respond well to your content, you may have found a new base of interested readers who will eventually read and link back to more articles on your own site.
Connect with Influencers in Your Niche
By guest blogging for other sites, you’ll not only expose your content to new audiences, but you’ll also find yourself gaining valuable access to influencers in your niche. These individuals often have built-in followings and reputations within their specific niches that could prove beneficial for your business in both short- and long-term ways.
Through guest blog posting, you can build relationships with these influencers; it’s a great way to tap into an established audience without creating any new content. After all, if they like what they read on another site by an author they respect (you), chances are they will be more inclined to become loyal customers once they learn more about what you have to offer.
Create Brand Awareness
Guest blog posting lets you develop brand awareness by linking back to your site and improving your SEO. Remember that links are still considered an important part of Google’s algorithm for deciding what pages should rank for any given search term.
It also allows you to showcase your writing skills as well as garner feedback from a group of people who can get excited about what you’re doing. The more passionate fans and customers you attract, the more effective your business will be.
Build an Email List Faster Than Ever Before
Imagine if there was a way to build an email list faster than ever before and with less effort on your part. What would you say? If you’re like most people, you’d probably jump at such an opportunity. That’s exactly what guest blogging is – a great way to increase your email subscribers (and hence email list) in no time flat. So how does it work?
It’s actually quite simple. The idea is that you write content for other blogs and those blogs then publish your post on their site with a link back to your site or business. Now, when readers click through to your site from that link, they’re sent to a page where they can subscribe to your email list. This is one of many benefits that guest blogging provides for your business. In fact, there are plenty more benefits of guest blogging! Here are our top ten.
Earn Valuable Backlinks
If you’re hoping to earn valuable backlinks and new traffic, guest blog posting is one way to do it. Because a guest post will get published on another website, your content will be exposed to a whole new audience. Depending on how well-known that site is and how interesting your content is, you might see spikes in search engine traffic. You can also earn high-quality backlinks from guest blogging.
Get High Rankings on Google
Guest bloging can help you gain exposure. One of your main objectives is to attract visitors, and guest blogging will increase traffic to your site. You’ll also get your content in front of a wider audience, which could help drive additional customers to your business. When you publish on popular sites, they also tend to receive more traffic.
For example, Harvard Business Review gets nearly 2 million unique visitors every month (for perspective, that’s almost twice as many monthly visitors as Inc). If you can rank high for terms like marketing tools or SEO tools on search engines like Google or Bing, it may lead to more potential clients landing on your site from search results than if you didn’t have any guest posts at all!
Diversify Your Portfolio
Guest blogging is a great way to get your name out there and diversify your portfolio. Although it can be time-consuming to find new guest posting opportunities, many companies are happy to have guest contributors post quality content on their sites.
Guest blogging is also a good way to figure out what you like most: writing in different styles and formats or working with different brands/companies. Additionally, if you choose an audience that is completely different from your own, you’ll learn how other people write and approach their topics.
Become an Expert in Your Field
There are a number of ways to become an expert in your field. It can take years (yes, years!) of hard work and dedication. You need to do research on your topic, build relationships with key influencers in your industry, write about what you know—you get it. But there is another way to become an expert: guest blogging. If you consistently contribute solid content to blogs within your industry, you’ll quickly establish yourself as an expert source on a variety of topics within that space.
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The main benefit of guest blogging is that it helps you build your brand. Your name may not be known to those who don’t read your own site, but with guest posts, you can show off your writing and expertise to an audience outside your usual demographic. This can lead to new clients, connections, and job opportunities.
If you write thoughtfully, logically, and entertainingly, you’ll also gain some great ideas for how to improve your content on a regular basis. Guest blogging lets you keep an eye on what’s going on in other niches while still staying true to your topic – helping you do better work in general!
This post contains affiliate links.