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ActiveCampaign Review: If you’re reading this, chances are you’re a digital marketer or blogger with very specific needs and requirements for email marketing software. If that’s the case, then you should definitely consider ActiveCampaign, which in my opinion is the most powerful and user-friendly platform available today (and I’ve tried most of them). Here’s why…
Why best in the biz?
When you’re a marketer and you have to decide which tool(s) you should use to reach your customers, it can be frustrating. There are so many out there—some free, some paid—that it’s hard to know which ones will actually make your life easier, and which ones will leave you feeling like all of your time is being wasted with poor execution. Most marketers will use more than one marketing tool over their careers: email is always going to be important, but platforms like social media change quickly so staying on top of them all means using multiple services for posting.
Are you a solo entrepreneur, blogger, or business with no marketing team to help you keep track of your leads? Are you overwhelmed by your inbox, trying to keep up with new customers and people looking for more information on your product/service? If you answered yes to any of these questions then ActiveCampaign is for you. Want to know why? Check out our ActiveCampaign review below!
If you’re not familiar with ActiveCampaign then make sure to check out our step-by-step setup guide, how-tos, and a bunch of awesome guides/resources we’ve put together for you so that you can quickly get started using it. These are going to make your life SO much easier, promise!
Use What’s Working: When you’re setting up a new marketing automation software, it’s tempting to try and create a completely new system, breaking away from what worked for you in previous years. But when it comes to email marketing software, it pays to use something that works; there are so many options out there for creating an email newsletter, and experimenting with all of them is expensive time-wise (if not frustrating).
So why not leverage an existing platform like ActiveCampaign that has been used by hundreds of thousands of businesses around the world? If you’re using a different solution at present but want to make sure you find something equally as effective and easy-to-use then look no further than ActiveCampaign.
Just by using ActiveCampaign, you’ll have access to a wide range of features that are perfect for digital marketers. From drip marketing campaigns to mobile integrations and social media notifications, there’s more than enough available to help your business grow.
With so many ways to connect with customers these days it’s important that you provide clear calls-to-action in your email campaigns in order to prompt them into action; add in buttons such as ‘Download eBook’ or ‘Call us now and before long your engagement will begin to soar through the roof. When you combine an easy-to-use marketing automation tool with an effective campaign strategy then it doesn’t take long for things to improve across your business.
We know that cost is one of your major concerns when you’re looking for a digital marketing tool, so we’ve created a pricing table to help you get an idea of how much it will cost to use ActiveCampaign. For starters, there’s a free version that’s good for up to 500 contacts and 2 users. From there, you can move up from $9 per month for unlimited contacts and users, or $29 per month for 1,000 contacts and 3 users (and all other packages in between). There are also other price points available if you need extras like API access or extra storage. Check out their pricing page here.
ActiveCampaign Product Tour
Okay, so you’ve seen lots of digital marketing software, and maybe even done a demo or two. But how do you know which is best for your business? That’s where we come in. We’ve reviewed every major digital marketing software solution on the market today and put them to a head-to-head comparison. Our goal is to help you make an informed decision when choosing an email marketing platform.
ActiveCampaign Features Overview
Down or not having enough disk space. Everything is handled for you by ActiveCampaign’s world-class developers and engineers. Having said that, there are some things that you need to know about in order to make sure your email marketing campaigns run at peak performance, so let’s get started with their features overview…
ActiveCampaign Email Templates
Templates are one of ActiveCampaign’s most underutilized features. Not only are they crucial to streamlining email and marketing processes, but they can also be used to actively nurture leads. For example, you can use templates to automatically send a frequently asked questions template when someone asks for more information. This saves your support staff time since you don’t have to rewrite responses for each person. You also lower your bounce rate by making sure each reply is personalized—something that many marketers overlook because it takes extra time and requires lots of back-and-forth with a copywriter or designer.
While most CRMs have some level of automation, few CRMs offer as much email automation capabilities as ActiveCampaign. Whether you want to create triggered emails that are sent out at a specific time or day of the week, or you want to include tags that let you segment your emails into groups, ActiveCampaign offers all these features and more. Their email templates also include sections where you can add variables that will be replaced with data from other sources in your account. This is a powerful way to customize emails and make them feel more personalized.
CRM Integration & Data Synchronization
One of ActiveCampaign’s strengths is its ability to integrate and sync with CRM software (i.e., Salesforce, Pipedrive, Hubspot). Users can link their accounts and view them on one dashboard. This allows marketers to be more efficient by spending less time switching between multiple platforms. You can schedule and assign tasks directly from your CRM dashboard without needing to log into separate apps or download email templates onto your desktop—though you do have that option if you prefer it.
Reporting and Integrations Overview
Although ActiveCampaign offers excellent reporting and integrations, I’m torn on whether or not to give it a full 5/5. Let me explain: If you’re working with just email marketing campaigns, then ActiveCampaign is absolutely worth its price tag. It has all of your basic needs covered and it does them well.
However, if you’re looking for one platform that handles every aspect of marketing (and some business systems) then you might want to look elsewhere as ActiveCampaign doesn’t fully offer these features as they are provided by other tools (like Infusionsoft or HubSpot). Overall, however, there are very few true competitors that can match what Active Campaign offers in terms of reporting and analytics for email campaigns.
Mobile App Overview
If you don’t have access to your computer, that doesn’t mean you can’t manage your email marketing campaigns. ActiveCampaign offers a responsive, mobile-optimized web app and iOS and Android apps so that you can stay on top of campaigns from anywhere. Campaigns can be monitored and managed from mobile devices as well as from computers. Although its core functions are similar to other platforms, ActiveCampaign presents a new interface for users who want a fresh experience when managing their email marketing efforts.
Plugins, Extensions, and Integrations Overview
If you want to grow your email list, create automated workflows, and get marketing insights then you need to use an email marketing tool. ActiveCampaign is my favorite because it has all of those things. You can easily add new subscribers by importing a CSV file or have new signups from your website automatically enter their details into ActiveCampaign using a one-click importer.
It also integrates with Zapier and other popular tools for more advanced automation. Additionally, there are tons of third-party plugins that extend its functionality as well as integrations with platforms like Salesforce and MailChimp. All of these tools can be used in conjunction with each other to build powerful workflows that generate amazing results for your business.
Support & Community Overview
Why Choose ActiveCampaign? If you’re a digital marketer who uses email to build relationships and make sales, ActiveCampaign is for you. Their email marketing software is inexpensive, easy to use, and has plenty of features. I’ve used them for years—and have seen real results with our clients. Here are some highlights that set them apart from other email service providers: * Everything’s included.
Unlike many ESPs, AC supports both marketing automation AND CRM tools under one roof (in addition to reporting). If you need it—it’s there. And if they don’t offer it today, chances are they will soon! You won’t find better customer service than ActiveCampaign. Not only are their online resources excellent, but their team is responsive and helpful.
Even if you never get in touch with a support team member, you can read what other users have asked and received advice on. And since there’s so much information out there, it’s an absolute godsend to have such a handy resource when trying to learn how to use features or troubleshoot issues!
Features we love about activecampaign
Activecampaign has a lot of great features. We really love their form builder, reports, and how easy it is to set up automatic emails. I also love that you can integrate with so many apps like Shopify, Xero, Hubspot, and WordPress. However, my absolute favorite thing about activecampaign is their team.
They are very friendly and patient and willing to answer any questions you have. If you need some help setting up your account or troubleshooting issues they’re always willing to hop on a call or make time for whatever you need! It’s nice to know that there’s always someone there willing to help 🙂 I definitely recommend them if you’re looking for an all-in-one campaign software that still gives you control over your data!
Final Thought on activecampaign
Active Campaign is one of a few email marketing software out there that has truly set itself apart from every other competitor. It is excellent at providing businesses with an all-in-one solution to their email marketing needs.
This software offers everything you could need in an efficient and organized manner, making it simple to use and easy to get your campaigns up and running as soon as possible. It might seem expensive, but you are getting what you pay for; it’s worth every penny!
Not only does Active Campaign provide you with a better service than its competitors, but it also provides great support whenever needed. I highly recommend using Active Campaign because it’s convenient, practical, and effective!
This post contains affiliate links.